Building A Strong Employer Brand in Dentist Recruiting

In today’s job market, people are increasingly selective when seeking a potential employer. Businesses must stand out among their competitors and clearly demonstrate a desirable work environment. The same is true for Dental practices.

So, how do you ensure your clinic will recruit the right employees? The key is branding.

Over the years, I have seen how important and effective a strong brand is for an employer. Here are a couple of the methods that I have learned:

Establish your brand. Your recruitment journey must begin by clearly defining what your brand is. A brand can be thought of simply as a reputation. What do you want your practice’s reputation to be? Think about your mission, your values, and your story, and then tell that story to your target market and the community at large. If your clinic is just starting out and you haven’t quite reached the public eye, don’t fear­– a successful “About Us” page on your website can be a great place to begin. Simply tell your story in a compelling way that speaks to the environment which potential employees would be joining.

Maintain a positive reputation. At the end of the day, employees want to work at a business they can trust. The same is true for any sort of practice, from a small clinic to a corporate-owned practice. One of the best ways to build trust and maintain your reputation is by practicing Corporate Social Responsibility (CSR), the idea that a company should engage with its community and try to leave a positive impact– ethically, sustainably, and socially. This can be as simple as participating in a dialogue with the community or taking part in a philanthropic event. CSR helps build a positive brand image, and it increases morale in current and future employees.

Building a brand takes time, consistency, persistence. Sometimes, it is more effective to hire a recruiting service to help manage your brand. My team has earned a 93% success rate using our unique business model, and I would love to tell you all about it and show you how it can work for you.