The Importance of Having an Online Presence for Your Practice
As the owner of a private practice, you might think there’s no need to have an online presence. Perhaps you think your current and future clients already know where to find you. But clients aren’t the only ones researching businesses online. Future employees are also checking out potential employers and if you don’t have a website, you might not be seen.
There are a couple of options when it comes to creating and maintaining a website – a DIY approach or outsourcing:
- A DIY website can cost as little as less than $100 a year to as much as several thousand dollars annually, depending on how sophisticated you make the site. Some companies to consider for getting yourself started include WordPress, GoDaddy, and Squarespace.
- Hiring a company to build and maintain your website can cost thousands of dollars a year. You can look for web design companies in your area. Also, consider hiring a freelance web designer. You can search for one on sites like Fiverr or Upwork.
Having a website is crucial to improving your practice’s image and promoting your brand. By spending some time and money to establish an online presence, you will become more visible to prospective clients and staff, thus seeing a return on your investment. Recruiting dentists will become easier as well because they won’t have to do as much digging to find out about your practice.
I would appreciate the opportunity to show you how my team has earned a 93% success rate in presenting quality dental associates to our clients within 90 days of the recruiting process.